Delectable Ads Demo
A retailer-owned media network platform allowing grocers to recapture high-margin ad revenue currently lost to third parties. Integrated with NIQ Activate for closed-loop attribution.
Grocers retain ownership of their media network, recapturing high-margin ad revenue that currently flows to third-party platforms like Instacart and Amazon.
Closed-loop attribution powered by NIQ's consumer measurement data, enabling CPGs to measure real impact from campaign to checkout.
Contextual ad targeting using Delectable's Food HyperGraph — serving relevant sponsored products based on shopping intent, dietary needs, and household profile.
Supply side agents, demand side lifecycle, commerce flywheel, and attribution